- 2013 Brand Engagement Survey: The Emotional Power of Brands, Gensler White Paper, October 2013.
GenslerBrandEngagementStudy.pdf
3.6 MB
- Overcome Barriers from Gen X & Gen Y (with Bridget Behe), Today's Garden Center Magazine, June 2013.
CoverStory2June2013.pdf
1.3 MB
- Five Surprising Things You Need to Know about Young Consumers (with Bridget Behe), Today's Garden Center Magazine, June 2013.
CoverStory1June2013.pdf
8.2 MB
- Three Things Lakeview Nursery Should Do Next, Today's Garden Center Magazine, July 2, 2012.
- Communicating the Non-Profit Story: Challenges, Tales and Strategies for Success, Working Paper, March 2012.
TellingtheNonProfitStory03_05_2012.pdf
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- Shooting the Principal while Embracing the Agent: How Responsibility Acceptance Influences Principal and Agent Evaluations when Confronted with Bad News, Society for Consumer Psychology Winter Conference Proceedings, February 2004.
- Evening the Score: Identifying Strategies Individuals use to Maintain Relationship Symmetry (with Caleb Warren), Research Project, Spring 2004.
- The Company We Keep: Understanding the Asymmetric Carryover Effect of Salesperson Behavior on Company Perceptions (with Tiffany White), Research Project, Summer 2003.
- Someone to Watch Over Me: Accountability's Influence on Principal and Agent Evaluations, Working Paper, March, 2003.
- The Two Faces of Accountability: How Responsibility Acceptance and the Threat of Accountability Influence Principal and Agent Evaluations, American Marketing Association Winter Educators’ Conference Proceedings, February 2003.
- Shooting the Principal while Embracing the Agent: Why Process Matters When Delivering Bad Outcomes, Dissertation, University of Pennsylvania. Ann Arbor: ProQuest/UMI, 2002. (Publication No. ATT 3043888.)
- Forecasting Generic Drug Use After Brand Patent Expiration (with Lewis Coopersmith and Jehoshua Eliashberg), Conference Presentation (presented by J. Eliashberg), INFORMS International Israel, 1998.