Actionable Results Research, LLC
Comprehensive Research, Analysis & Marketing Solutions
Dr. Susan Hogan is Founder and Managing Director of Actionable Results Research, LLC.  She has also been a member of Emory University's Goizueta School Marketing Faculty since Fall of 2001.  

During her twelve years at Emory, Susan has also served as Research Partnership Director for the Emory Marketing Institute, Affiliated Assistant Adjunct Psychology Professor, Faculty Advisor for Korean Leaders in Goizueta and Faculty Co-Chair for the Martin Luther King Community Service Awards. 

While at Emory, Professor Hogan has successfully developed and launched the Non-Profit Marketing Consulting and Entertainment and Media Fieldwork Courses, which have been offered to both undergraduate and MBA level students.  These courses provide pro-bono research and consulting services to participating client organizations.  Susan has also taught Consumer Behavior and Integrated Marketing Communications at both the undergraduate and MBA levels. 

Additionally, Susan has served as faculty advisor for independent studies sponsored by US and global firms including Atlanta Falcons, The Coca-Cola Company, Kimberly Clark, Suunto and Young Audiences.

Dr. Hogan earned her PhD in Marketing from The Wharton School at the University of Pennsylvania.  Prior to attending The Wharton School, Professor Hogan worked for IBM Corporation for 10 years.  Her various positions at IBM were in the area of sales and marketing, working directly with both IBM’s corporate and channel partners.  While working for IBM, Susan earned an MBA in Finance from New York University’s Stern School of Business through their Executive Programs.  Dr. Hogan also holds a BA in Marketing from Michigan State University.   

Dr. Hogan has assisted as an expert witness, providing guidance and insight regarding how marketing efforts and other factors can influence the decision making process. Susan also currently serves on the Global Soap Project Advisory Board.